O M A R H A Q E E M
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B E A S T B E A U T Y
In the pursuit of defining the ideology of masculinity, OMAR HAQEEM focuses on the role of the male body and seduction in fashion. The aim is to create a collection that celebrates male sexuality, and the representation of the male body of today. It is a strong movement in menswear that has been propelling in the last couple of decades. Men are renouncing their interest in fashion and consumption of grooming of what used to be only reserved by women. It is a change in the attitude of dressing, and self-presentation of the modern man that have shaped menswear in the late 20th and early 21st century.
Mark Simpson’s coined terms like ‘Metrosexuality’ and the ‘Sporno’ is an example of this revolution. Not only is the nude male body portrayed as strong and masculine, but its sexuality and sexual gaze is now equally celebrated as the opposite sex. In the era of the ‘male gaze’, the celebration of the public display of nudity could not have been more prevalent through the spread of social media. Men, both straight and gay, are all expressing their self-objectification in erotic personifications that is evidently exemplified with a seductive desire to be desired by both genders.
“In a spornographic age it’s no longer enough for the male body to be presented to us by consumerism as merely attractive, or desiring to be desired, as it was in the early days of nakedly narcissistic male metrosexuality. This masculine coquettishness, pleasing as it is, no longer offers an intense enough image. Or provokes enough lust. It’s just not very shocking or arousing any more. In fact, it’s just too… normal. To get our attention these days the sporting male body has to promise us nothing less than an immaculately groomed, waxed and pumped gang-bang in the showers.”
Mark Simpson
Author of Metrosexy: A 21st Century Self Love Story
An added layer to this concept is the feminine ornamentations and aesthetics that are employed from the female wardrobe to complement this collection. The reason is that it is not often seen or well executed in menswear, with a few exceptional designers who have long been driving this trend like Jean Paul Gaultier, Versace and Thierry Mugler. There is an emphasis in materiality and experimenting with fabrication. The idea is to stimulate the hirsute and groomed male body by using provocative materials such as lace with hand-pile surface, organza, faux fur, bonded textiles and etched leather.