T H E P H I L O S O P H Y​

 

  Raised from a mixed heritage background, OMAR HAQEEM share the face of many cultures, religions and beliefs. For this reason, the identity of the brand tells many stories and looks beyond fashion for inspiration, A song, an old photograph, or a line from a film can conjure an inquisitive imagination. Thus allowing a creative escape where the brand can explore the narrative and refine it into a directional concept in each collection. 

 

  Always designing with the wearer in mind, the OMAR HAQEEM customer embrace this philosophy into their daily life. Articulate and self-sufficient, they handle situations with a touch of grace, flair, mystery and charisma. Dressing is second nature to them, as they understand the importance between proportion, structure and line.

 

  They dress to reflect their mood and show off their personality. They are also conscious about how they want to be perceived to the world. They are not fashion followers, instead they generate the next direction of fashion. They never hide the person that they are, and this can only come from their inner confidence.